Turning Data into Insight
The explosion of business data over the last decade has led most enterprises to attempt to utilize business data to inform financial decisions, fine-tune operations and better target sales and marketing initiatives. Those firms that are unable or unwilling to make use of the data that are available to them are at a competitive disadvantage.
Though data are plentiful, data by themselves are not directly actionable. Before data can inform business decisions, they must be tabulated, integrated, analyzed, visualized and delivered to key decision-makers in a form that is easy to apply immediately to pressing business problems.
"Data are becoming the new raw material of business: and economic input almost on a par with capital and labour."
The Economist February 25, 2010
Prosper Technologies' software platform unlocks insights from data sources to help businesses make better decisions faster.